Amazon Just Walk Out——RFID Unmanned Retail Stores

Amazon, the global e-commerce giant, not only continues to lead the way in online shopping, but also extends the shopping experience offline through a series of innovative initiatives, with the expansion of ‘Just Walk Out’ shops being particularly noteworthy.Just Walk Out technology has been iterated and upgraded since it first debuted in 2018 at the Amazon Go convenience store in Seattle. Since its debut in 2018 at Amazon's Go convenience store in Seattle, Just Walk Out technology has continued to be upgraded and upgraded. The technology integrates artificial intelligence, RFID (Radio Frequency Identification) technology, cameras and sensors, allowing customers to insert or click their credit card at the entrance, pick up products and leave without queuing at the checkout counter, making the shopping process fully automated.

Amazon's ‘Just Walk Out’ strategy aims to provide consumers with a more convenient and efficient shopping experience through innovative shopping technology. To date, the company has opened a number of such shops around the world, particularly in NFL stadiums and college campuses. This year, Amazon has accelerated its physical shop presence globally, with more than 180 third-party locations of ‘Just Walk Out’ shops in airports, stadiums, universities and hospitals in the US, UK, Australia and Canada.

Amazon has had significant success with the expansion of Just Walk Out shops in NFL stadiums. Lumen Field, for example, leads all venues with 15 Just Walk Out shops since the first one opened in 2022. Figures show that these Just Walk Out shops have seen a 60 per cent increase in customers and double the total number of transactions per game compared to traditional concessions.

As the technology became more widespread and user habits were formed, the shops performed even better, increasing transactions per game by 85% cent and total sales by 112 % cent by the end of the season in early 2023.

Amazon's ‘Just Walk Out’ shop expansion is an important attempt and innovation in the retail field. Through the introduction of artificial intelligence, RFID and other advanced technologies, Amazon has successfully created a new way of shopping experience, bringing consumers around the world more convenient and efficient shopping options.